A MEMOIR BY NEAL A. BERKOWITZ
Stay in
the deal.
THE BERKY WAY
From Detroit beginnings to the world of commercial real estate—and the moments that change everything. A personal story of ambition, relationships and finding your way forward.
Discover The Berky Way ↗Step inside the story ↓A MEMOIR OF DEALS, RELATIONSHIPS,
AND STAYING IN THE DEAL
“Stay in the Deal.”
DEALSRELATIONSHIPSRESILIENCEREINVENTION
01 / THE STORY
Behind every deal,
there’s a life.
The Berky Way follows a career—and a person—through opportunity, pressure, setbacks and the challenge of starting again.
Read Chapter One ↗01Where it began
Detroit, family and the early experiences that shaped Neal’s instincts long before commercial real estate entered the picture.
Inside the business
The mentors, negotiations and personalities behind a career in retail leasing and shopping center development.
When momentum stops
A candid look at the personal cost of pushing forward, and what happens when life calls for a different pace.
Finding the next chapter
Recovery, perspective and the resilience to build again. The philosophy that runs through it all: Stay in the Deal.
02 / THE PEOPLE BEHIND THE PROJECTS
From the first opportunity
to a fresh beginning.
For readers interested in commercial real estate, entrepreneurship and the life beyond the job title.
THE EARLY YEARS
Detroit
Family, growing up and the lessons that stayed with Neal.
BUILDING MOMENTUM
Taubman
Relationships, ambition and the demands of retail leasing.
A LANDMARK CHAPTER
Century City
The pressure and possibility of a major shopping center redevelopment.
A DIFFERENT PACE
La Quinta
Recovery, reflection and making room for the next chapter.
03 / ABOUT THE AUTHOR
Neal A.
Berkowitz
Stay in the Deal.
AUTHOR · FOUNDER OF THE BERKY GROUP
More than four decades of commercial real estate. A lifetime of stories behind the work.
Neal’s career spans The Taubman Company, tenant representation and senior leasing leadership at Westfield Century City. Today, he leads The Berky Group, working with owners, developers and tenants on commercial real estate opportunities.
The Berky Way brings the personal side of that journey into focus: the relationships that made a difference, the setbacks that changed his perspective and the determination to begin again.
Neal is based in Palm Desert, California.
Connect with Neal on LinkedIn ↗Visit The Berky Group ↗04 / GET THE BOOK
Your next read.
A story that stays.
A Memoir of Deals, Relationships, and Staying in the Deal
Paperback · 184 pages$16.99Listed by BookBaby; shipping and tax calculated at checkout.
Order the paperback
Purchase through BookBaby’s bookstore. The retailer handles payment, shipping and order support.
Buy at BookBaby ↗Paperback ISBN: 9798183664317
06 / READER QUESTIONS
A few things
you might wonder.
What kind of book is The Berky Way?
A memoir about business and life, drawing on Neal’s experiences in commercial real estate, his relationships and the setbacks that shaped his outlook.
Do I need to work in real estate to enjoy it?
The business setting is commercial real estate. The themes—ambition, family, trust, adversity and beginning again—reach beyond the industry.
Where can I buy the paperback?
Order from BookBaby. For shipping, delivery and order questions, contact the retailer where you purchased.
Can I request a signed copy or copies for my team?
Email Neal to ask about availability and arrangements.
How can I arrange an interview or book group discussion?
Send your outlet or group name, proposed topic and preferred dates to neal@theberkygroup.com.
Does this website collect my information?
This version has no signup form, analytics or tracking cookies. Email links open your email application. Retailers and other linked websites have their own privacy policies. Your email inquiry is used to respond to your request.
